- Employment type: Full-time
- Country: Malta
We are a fast-growing startup iGaming operator focused on casino games and we are looking for a CRM Manager to join our team in Malta. The ideal candidate should have a strong background in the iGaming industry, specifically in the casino sector, and possess a solid understanding of CRM strategies and customer lifecycle management. As a CRM Manager, you will be responsible for developing and executing effective customer retention and loyalty initiatives, driving engagement, and maximizing customer lifetime value.
• Assist in developing and executing the CRM strategy for our online casino platform.
• Support the segmentation and targeting of players based on data analysis and customer insights to ensure personalized and relevant communication.
• Assist in planning, executing, and monitoring CRM campaigns across multiple channels (email, SMS, push notifications) to drive player retention.
• Analyze key CRM metrics, such as player activity, conversion rates, churn, and customer lifetime value, and provide actionable insights to improve player retention.
• Collaborate with marketing, product, and customer support teams to align CRM initiatives with business objectives and enhance the player experience.
• Assist in conducting A/B testing and experimentation to optimize campaign performance and improve customer engagement.
• Build and maintain relationships with third-party vendors and providers to enhance CRM capabilities and explore innovative solutions.
• Stay updated with industry trends, competitor activities, and regulatory requirements to ensure compliance and suggest improvements.
• Support the CRM Manager in managing and mentoring a team of CRM specialists, providing guidance and assistance as needed.
• Previous experience (1-3 years) as a CRM Coordinator.Manager in the iGaming industry, preferably within the casino sector.
• Bachelor’s degree in Marketing, Business Administration, or a related field is a plus.
• Familiarity with CRM strategies, customer segmentation, and customer lifecycle management within an online casino environment.
• Basic knowledge of CRM tools and platforms (e.g., Salesforce, HubSpot, Optimove) and campaign management systems.
• Analytical mindset with the ability to interpret data, draw insights, and contribute to data-driven decision-making.
• Proficiency in using data visualization and reporting tools (e.g., Excel, Google Analytics) to monitor key performance indicators.
• Understanding of email marketing best practices, including personalization, automation, and deliverability.
• Strong organizational and time management skills, with the ability to prioritize tasks and handle multiple projects simultaneously.
• Effective communication and collaboration skills to work with cross-functional teams and external stakeholders.
• Passion for the iGaming industry and a willingness to stay updated with industry trends and developments.
Please send your CV to Robert@bettingconnections.com to apply.